Increasing Event Sign-Ups for a Non-Profit
Role: UX/UI Designer
Team: 4 members
Project Duration: 3 weeks
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UC Berkeley UX Bootcamp
Client: Santa Clarita Art Association
THE PROBLEM
The Santa Clarita Art Association's attempts to garner sign-ups for their gallery events were proving unsuccessful.
Current Website
Evaluation
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Navigating to the events page required too many clicks.
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The interface felt messy and disorganized.
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The content is not prioritized to support user goals.
PLAN OF ACTION
We needed to reorganize the website to prioritize event discovery and create a more informative and efficient sign-up process.
COMPETITIVE ANALYSIS
MOMA
Strengths
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Events front and center on the homepage
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Easy to navigate by date
Weaknesses
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Homepage layout is difficult to navigate
DeYoung Museum
Strengths
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Descriptive and intuitive menu items
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Events are front and center
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Design is not cluttered, lets the art shine
Weaknesses
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High volume of events to sort through
Redlands Art Association
Strengths
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Community focused
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Homepage regularly updated with upcoming events
Weaknesses
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Text alignment issues
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Design feels cluttered
PREFERENCE TEST
We conducted a pr​eference test with 20 users to gather insight into the legibility of upcoming events on our home page.
85% of our users preferred Version B, stating it was "less cluttered" and "easier to read."
Version A​
Version B
NAVIGATION BAR
Before
After
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Events are now clearly labeled in the navigation bar
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Single-click access to events and exhibitions
PROTOTYPES - DESKTOP AND MOBILE
